Cohorted by install date · bars = counts, line = revenue (₹)
📊 Cohort table
Each row = users who installed that period (IST), tracked forward. Type Spend, Assigned & Remarks — they save in this browser. Cost metrics compute from your spend.
Day
Assigned
Spends ₹
Install
Trial
Purchase
Subs Cancelled
I2T
T2P
I2P
CPI ₹
CPT ₹
CPP ₹
Remarks
🔁 Renewals · monthly retention
Of people who bought a monthly plan, how many paid again ~30 days later.
Purchase cohort
Purchasers
Renewed
Renewal %
Status
💘 Engagement
How people are dating on the app · selected date range
Daily activity
Active users vs likes & messages sent
📍 City heatmap
Each dot is a city — bigger = more of the selected metric. Finest location your analytics captures (all-time).