Pick any metric · view as bar or line · cohorted by install date
📊 Metrics table
Day
Assigned
Spends ₹
Install
Trial
Buy·Trial
Buy·Direct
Purchase
Subs Cancelled
I2T
T2P
I2P
CPI ₹
CPT ₹
CPP ₹
Remarks
💳 Razorpay · subscriptions & renewals
Source of truth: actual captured ₹199 charges. Cohort = date of first charge; a sub's 2nd+ charge = renewal.
Cohort
Subscriptions (Razorpay)
Renewed subs
Renewals (Razorpay)
Renewal %
Revenue ₹
🔁 Renewals · monthly retention (GA4)
Of people who bought a monthly plan, how many paid again ~30 days later.
Purchase cohort
Purchasers
Renewed
Renewal %
Status
💰 Payback · spend vs recovery
For each month you acquired paying users: how your ad spend gets paid back over time. Month 0 = first purchases; Month 1, 2… = renewals. Type each month's ad Spend to see payback.
📈 LTV finder
Project lifetime value from your price and an assumed monthly renewal rate. Tweak the slider to model scenarios.
💘 Engagement
How people are dating on the app · selected date range
Daily activity
Active users vs likes & messages sent
📍 City heatmap
Each dot is a city — bigger = more of the selected metric. Finest location your analytics captures (all-time).